{ Freelancers }
- Account Executives
- Graphic Designers
- Project Managers
- Animators
- Illustrators
- Public Relations
- Art Directors
- Marketing Specialists
- SEO Specialist
- Social Marketing
- Copywriters
- Media Buyers
- Video Producers
- E-mail Marketing
- Presentation Developer
- Web Designers
- Flash Designers
- Print Managment
- Web Developers
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help clients develop advertising strategies, media plans and solutions to creative, logistical and technical problems. AEs are responsible for estimating costs and monitoring project timelines, and are often involved in new business development. Account executives collaborate with copywriters, graphic designers, web designers and other creative experts to produce materials.
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use animation and graphics software to design and develop 2D and 3D animations for a variety of media and purposes. Animators create characters, special effects and graphics for Web sites, broadcast, multimedia presentations, training, games and corporate presentations.
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Sets the stylistic and artistic direction of advertising and marketing materials and campaigns in print, TV, and on the Internet. Oversees the work of designers, illustrators, photographers, and others. Often collaborates with a copywriter in developing creative ideas. Works in both agency and corporate settings.
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develop concepts, headlines and text for advertising campaigns, marketing materials, corporate communications, Web sites, social media and other applications. Copywriters create a wide variety of communications for print, TV, radio, and the Internet.
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help clients reach consumers through electronic mail, communicating the promotional message through an attractive mix of graphics, text and links. Email-marketing specialists may collaborate with copywriters, Web designers and Web developers or may have these skills themselves.
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create Web presentations that integrate animation, interactivity, videos, rich Internet applications and more.
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create layouts and designs for logos, packaging, advertising, marketing collateral and other published materials in print and online. Graphic designers select and arrange photos, type, illustrations and color.
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conceive and develop original artwork for publications, advertisements and marketing collateral for use in print and online. They use traditional media like pen and ink and airbrush, as well as design and illustration software. Illustrators can specialize in technical, architectural and other kinds of illustrations.
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facilitate processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. Marketing specialists collaborate with copywriters, graphic designers, Web designers and other creative experts to produce materials.
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are responsible for purchasing media for advertisement placement on behalf of their clients including, print, radio, TV and online advertising. Buyers negotiate rates with media outlets and recommend media buying opportunities. They also conduct post-buy media analysis and track and report on results.
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Designs and develops multimedia presentations combining still images, sound, text, video and animations. Creates presentations for CDs, websites and interactive media, which are used in training, games, corporate presentations and as sales tools. Has knowledge of graphics and animation software and Web technologies.
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Oversees the production of advertising and marketing communications materials. Sets print production schedules; negotiates with and selects vendors; and tracks and manages budgets and costs. Communicates technical information to design staff. Attends press checks and gives final approvals.
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are facilitators who make decisions and manage projects on behalf of a client to control risk and ensure successful project completion. Project managers can coordinate the work of copywriters, graphic designers, web designers and a wide range of other creative experts.
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help organizations and individuals gain exposure to their audiences using topics of public interest and news items that provide a third-party endorsement.
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help clients use their knowledge of search engine optimization to improve their clients’ position and ranking.
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help clients use social networks, online communities, blogs, wikis and other collaborative media for marketing, sales, public relations and customer service.
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record and edit videos for motion pictures, television and radio programs, audio recordings, photography and digital art.
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create designs and layouts for Web sites, corporate intranets, email communications, Web-based advertising and marketing campaigns, logos and online interfaces. Web designers select and arrange photos, type, illustrations and color. They collaborate with copywriters to integrate copy with design.
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are responsible for programming the functionality of a Web site. They write and test the necessary code, including HTML/DHTML and JavaScript. They collaborate with Web designers to turn designs into fully functioning Web sites or other online products.
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