The Power Group

Our PR strategies go beyond conventional media relations and oftentimes become a collaborative force with other marketing initiatives, especially in the digital world. Instead of remaining a “PR only” agency, we chose to grow with our clients. We expanded and refined our suite of services to meet their needs along the way – and we’re thrilled to bring our expertise to the table.

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Founded 1998
The Power Group, 1341, Conant St, Dallas, TX 75207, USA

Awards

  • Best Crisis Management, PR Daily
  • Top 25 Women in Business, Dallas Business Journal
  • Top Food & Beverage PR Firm, O’Dwyers
  • Top Ranked PR Firm in Dallas, Dallas Business Journal
  • Top Technology PR Firm, O’Dwyers
  • Women in Business, Bronze Stevie Award
  • Women-Run Workplace of the Year, Bronze Stevie Award

Portfolio

Benefit Mall

Benefit Mall

BenefitMall has had the pleasure of working with The Power Group for the last several years.

Lala USA

Lala USA

The Power Group developed a targeted campaign and contest to support LALA’s goal of reaching moms with interest in the product and buying power. The “Show Us How You Go” blogger contest was designed to take place over a 90-day period, drumming up social shares and publicity with special focus on key markets including Texas, the Northeast (New York and New Jersey specifically) and major hubs in the Midwest and West Coast.

Promised Land

Promised Land

The Power Group collaborated with the Promised Land marketing team and Trilogy, a Dallas-based experiential marketing agency, to develop a detailed strategy to publicize the mobile tour and share the brand’s core messaging with consumers (both new and old) and media.

Pollo Campero

Pollo Campero

The challenge for Pollo Campero: remake and reinvigorate the brand appearance to draw in a whole new customer base, but do so in a way that stays true to the company’s Latin roots, and without alienating its core customers.

TSP

TSP

TSP sought out our 20-step, proprietary BrandPower process in order to help define the company’s brand, both internally and externally. Because the company was internally structured in three silos to serve three very different industries, there was some confusion within the company surrounding how to talk about the brand and its services.

Cotton Patch Cafe

Cotton Patch Cafe

The Power Group developed a media relations plan targeting key outlets in Cotton Patch markets to fulfill the restaurant’s goal to be known for the best Chicken Fried Steak in Texas. Cotton Patch’s marketing team also set goals to drive greater visibility and in-store sales in struggling markets during the promotion. Emphasis was placed on executing broadcast segments were designed to showcase Cotton Patch’s unique “Chicken Fried Pride” employee training along with its tried and true preparation method.

Stream

Stream

The Power Group utilized its three-step CrisisPower process: intake, insights and implementation, working with Stream’s chief marketing officer to develop the final product.
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Contact

The Power Group

1341 Conant St, Dallas, TX, 75207
469-620-1055

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