One of the most common questions we get at as an SEO agency it is: how can I increase my business is rankings on Google? Ranking on the first page of Google and other search engines for related keywords is a good way to meet new customers looking for your products and services and one of the most effective methods in 2021.
In this guide we will show you five ways to improve your Google rankings and get more from your digital marketing campaigns
Verifying Google My Business
The first step to ranking any local business is setting up a Google my business profile. Verifying your business here will allow it to peer at the top of search engine result pages in the map back and on Google maps. Start by requesting a postcard verifying your business, then build out the rest of your profile by filling in all of the required fields, adding images, and getting reviews from your best customers.
Build Targeted Pages for Main Keywords
Next, create pages for each of your main keywords targeting your business’s products or services. In most cases, you can create one main page for all of the keyword variations of your product or service – and naturally include each mention.
Follow on-page SEO best practices like:
- Write page-specific title tags at meta descriptions targeting the pages primary keyword
- Use on-page H tags to add subheadings and add contextual relevance
- Try to write at least 500 words about the product or service
- Include interior links to other relevant pages
Focus On Site Speed
In 2021 more and more people are surfing the web on mobile devices, and may not even be connected to Wi-Fi so it is more important than. Ever to have a fast website. Keep in mind site speed impacts more than rankings – a recent study has shown that increases and what time because it large decrease in conversion rates – especially on e-commerce websites.
Try to build links from relevant industry and local websites
Backlinks are a core part of the Google search engine algorithm. We recommend starting with localized link-building campaigns focusing on industry and Geo-relevant directories. After securing a base of wings we recommend building links every month with ongoing campaigns to secure additional backlinks pointing at the homepage and other key pages we want to rank for our target keyboards.
For tougher – more competitive – keywords you will likely need to builds backlinks every month! This is where linkable assets and PR style outreach campaigns come in – just be weary of anyone that is promising page 1 rankings!
Include Schema Markup
JSON-LD schema markup is an easy way to give search crawlers exact information about your visits instead of depending on them to find it on your website. If you are a local business you can include important information like your business name address phone number and hours of operation for easy crawling. Some sites like e-commerce and content websites may elect to add additional schema types like product and FAQ markup to generate additional service results.
Set up Google Analytics and Verify Search Console
Google Analytics and Google Search Console are two free tools from Google that you can use to analyze door science traffic. Google analytics account help track goals and conversions while search consul will give you important information about keywords and rankings directly from Google. You can also submit XML site mouse insert Consol and Google will give you alerts and warnings about potential problems they find on your site. Always double-check that analytics is installed on each page, conversions are properly tracking, and there are no alerts or warnings inside Search Console.
Maximize Campaign Results with CRO
Getting users on your website is only half the battle Dash once they are there you need them to convert into customers. In order to get the most bang for your buck with your web traffic we recommend running ongoing A/B testing and conversion rate optimization campaigns. This is especially important on e-commerce and legion websites where you can attribute different website and campaign changes to higher conversion rates